Marketing 101: The What, How and Why of Coaching

Hey, Coach: are you still trying to market what you do or how you do it? Remember: people want help solving problems; so potential clients need to understand the why of hiring a coach. What problems can you help address?

To get started, check out – and feel free to share – this list of 6 Signs You Need a Coach. When you focus your marketing on these 6 issues, people feel seen and believe you can help them. Once someone’s decided why they need a coach, they’ll be more open to the what and how that make you the ideal choice!

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Rapport-Building 101

Creating rapport one of your goals for the New Year? Focus on this list and watch the magic happen!

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Overcoming Procrastination

Do you have clients that tend to procrastinate – both with coaching assignments and in life? Here’s a powerful list of tips that may help – maybe they even apply to the person reading this post? 😉

As always, we thank you for your continued support and wish you a very happy holiday season!

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Building Empathy – The Key to an Organization’s Success

As coaches, we all know the key to change often lies in perspective shift. But how do we invite people to invest in the task?

Five-time former CEO Margaret Heffernan points to strengthening the empathy muscle. In order to develop this, a leader has any number of choices – from encouraging collective coffee breaks, to assigning the production of a short video that introduces an unrelated (and unfamiliar) division of the organization to a company-wide audience.

Read her full piece to learn how building social capital is the key to building “an effective, efficient organization.”

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Coaching in the Dark

Beautifully written piece about “coaching in the dark” – and one more reminder that we never know “what is good and what is bad…”

* As always, we support a clear delineation between coaching and therapy – and encourage you to consider the guidance in the ICF Code of Ethics when determining whether to coach or refer a client who may be better served by a therapist.

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10 Tips That Will Boost Your Coaching Effectiveness Immediately

Here are 10 “quick and dirty” tips that will amplify the impact of your coaching.

10 Little Tips to Boost Your Coaching Prowess

Invest 2 mins to review these powerful ideas. Challenge yourself to apply several in your next session, for maximum impact!

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Living a Happier Life (It’s Not What You Think, Coaches!)

Ever have a client for whom nothing seems to make them happy? For whom any forward progress or contentment eludes them? Try assigning some homework around the concepts in this short video.

With neuroscience in your back pocket, you can help shine a path for your client. These straightforward practices show the way – just “start with the person who is a breath away!”

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Skill Mastery: Holding Space

Holding space is a tool that flies under many coaches’ radar, but it remains one of the most important in their toolkit. In this piece, colleague Heather Plett not only explains the concept eloquently, but also shows – through a touching story – how it can be put into practice.

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